“…and until this day Selling continue to be an orphan in business academe.” – Philip Delves, author of the bestseller “What They Teach You at Harvard Business School”
Today, we  strive to deliver value education in sales to guide our customer to sales success!

The Challenges with Today’s Event-based Trainings

Lost Knowledge

Studies indicate that 50% of learning content is lost within 8 weeks and 80% within 90 days without measurable program, ongoing learning, and reinforcement sessions

Low Satisfaction

Corporates in our region spend 1-1.5 million dollars on sales trainings despite the low benefits, as more than 70% indicated not satisfied with the outcome of short-workshops

New Sales Role

The competitive marketplace needs an adaptable & innovative sales role addressing new competencies: Analytical Ability, Critical Thinking, Solution Oriented, etc.

Difficulty of Hiring

70% of recruiters base their hiring evaluation on intuition and candidate experience simply because sales degree is missing from the education curriculum worldwide

Our Keys To Bridge The Gap


Ability to follow a measurable education path, pass evaluation milestones, and finally be able to succeed in assessment and earn the Sales Professional Accredited Certification. Using a digital platform to apply, follow-up, and interact, while HR and Sales managers can also follow on progress.


Unlike traditional sales trainings, this program addresses the paradigm shift of client behavior integrating innovative sales techniques. The Curriculum is based on intensive research and best practices directed by solid sales experience which awarded it an international accreditation from ISM.


Gain access 24/7 to a full digital resource library containing the world’s most respected sales books, case studies, and publications. In addition to sales community membership to integrate, network, invest in career development, gain shareable experiences and public relations.


No successful developing can be built solely on lectures. This program follows a hands-on approach for mastering selling while creating a self-learning habit. Getting the knowledge, methods to apply it, developing skills, retaining new sales habits to become a second nature in person character.

Marks Of Our Program

17 Live Sessions
27 self-study hours
4 Month Span

Presence Required Only
Every Friday Afternoon
For 2 to 4 hrs each session

24/7 Access to an LMS
for required materials & exercices
To measure performance

Exam and Evaluation to earn the Accredited Sales Professional Certification

  • New Sales Competencies

    Competency-Based Program for Today's Challenging New Sales Role

  • Rich Curriculum

    e-reading, e-watching, Lectures, workshops, on-ground application , etc.

  • Reinforcement

    Reinforcement Sessions & methods to guarantee a successful learning effect

  • Digital Platform

    Online platform to measure progress and supervisor monitoring

  • Certification

    Evaluation to earn the Accredited Sales Professional Certification

Before any learning, it’s important to have the right mindset, motive and drive for achieving sales success

The Addressed Modules

Science into Sales

Learn how to formulate your sales activities within a proven framework in order to better allocate your sales efforts

The Change of Buying Behavior

Buyers love to Buy, but hate to be sold, anything! Change your sales habits to understand how customers have evolved

Psychology of Sales

Cognitive programming and dissonance, the body & voice interpretations, understanding and control

Powerful Rapport

74% of closing the deal is due to TRUST, learn how to build a genuine relationship for a higher success rate

The Art of Questioning

We have been raised throughout our life to answer and present what we know, but in sales it should be the complete opposite

Client-Centric Sales Process

Learn to build the discipline in following what Successful Salespeople have as a systematic approach

Innovative Closing

As much as people hate to be sold, we still have to ask for the deal. Learn how to do that in an innovative way

Leadership into Selling

The act of leadership, if well adopted by the salespeople themselves, could successfully pave the road for closing more deals

Elective Courses


Learn how to benefit from the utilization of digital platforms and technology applications for your advantage within the game of selling

Key Account Management

Learn the principal of KAM and its requirements to maintain long term relationship with clients while producing measurable business benefits


The Sales profession is characteristically similar to the entrepreneur journey. Learn how to add entrepreneurial mindset to your business

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Left for the Early Bird Registration Deadline


The Next Program Batch Starts March 2019

The Experts Behind it

SSI is empowered by HEED which has built an enviable reputation and profound practical experience in Sales Management Consulting, Sales Training and Coaching, and Sales Challenges Resolution while integrating Science into Selling for a number of customers in the region increasing their total revenues up to 20%.

SSI is accredited by the Institute of Sales Management of London, the #1 ranked Sales Professional Body committed to developing sales talent via its Professional Sales Certification Framework of Excellence while being recognized by OFQUAL: the Government department which regulates qualifications, and assessments.

Trained Salesperson
New Sales Course
Engaged Organization
0 %
Satisfied Customer
    > In-House Program
    • Tailored Content
    • Develop & Deliver
    • Sales 2.0 Program
    • Rich Curriculum
    • Preliminary Assessment
    • Reinforcement
    > Internal Academy
    • Internal Academy
    • Tailored Program
    • Develop & Deliver
    • Sales 2.0 Program
    • Train The Trainers
    • Preliminary Assessment
    • Reinforcement
    • Learning Management System
    • Rich Library

Our Trusted Clients

Save your Seat in our Upcoming Batch


  • We had a great opportunity to be engaged with SSI on many successful phases covering Sales Training and Development for all our teams of different roles, levels, experiences and background.

    Ramy BouJawdeh
    Ramy BouJawdeh Deputy General Manager @ Berytech
  • We have been engaged with SSI through a beneficial tailored sales program for our entire salesforce in different regions. It has shifted the team results and enormously increased success rates.

    Rana Kfoury
    Rana Kfoury Regional Director @ Morgan International
  • SSI has helped increase our company's sales productivity by developing the team performance and engaging them in a program that positively changed their sales mindset and introduced better sales techniques.

    Abdallah Saleh
    Abdallah Saleh CEO @ Brokers XP
  • A Detailed view on modern sales techniques and the skills needed. The course is very focused on practical skills rather than theory.

    Abed el Karim Saade
    Abed el Karim Saade Serial Entrepreneur and Business Growth Specialist
  • I have fallen in love with sales. This training is a turning point in my professional career

    Reem Kassem
    Reem Kassem Head of Customer Service Head of Customer Service @GWR Consulting
  • I am really glad i attended this course. Mazen Farah is the real deal! The content was very useful, covering all the aspects of today's Sales Management process and techniques. Mazen knew how to deliver the material with professionalism, motivational real life examples and continuous interaction. Thank you!

    Pietro Zamrini
    Pietro Zamrini Corporate Sales Manager @ MindIT
  • Not only have we contributed to our organization substantial increase in its sales figures but we have personally gained new sales confidence, tips & tricks and mindset for life. A training with Mr. Farah was full of energy, real case studies without conceptual theories and western style sales concepts.

    Renee Saleh
    Renee Saleh Senior Sales Consultant @ BrokersXP
  • The training was motivational, informative, and professional.

     Karam Karam
    Karam Karam Unit Manager @Victoire Insurance
  • I truly enjoyed the training you provided with valuable information, materials and realistic examples. The instructor was very professional through his effective knowledge, his experience, his proficient method of learning and also his sense of humor. Big thanks for MAZEN FARAH & for all the team, for all efforts everything was perfect, beneficial, worthy, serviceable and inestimable.

    Marwa Knaifaty
    Marwa Knaifaty Administrative Assistant @MindIT
  • A new level of Sales Training that we lack in this region. Instructor has referred to tens of personal experiences and sales analysis which have really opened our eyes to new ways of selling, negotiating, and closing.

    Mayssam Al Kader
    Mayssam Al Kader Senior Property Consultant @ Brokers XP

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